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Matchmaking initiative targets middlemen to simplify marriages

  • Ada Bhat By Ada Bhat
  • Comments 0
  • 15 Apr 2026

Srinagar, Apr 13: In a society where marriage has grown increasingly expensive and emotionally taxing, a small initiative started in 2022 is trying to walk the process back to simplicity.

 

Match Makers, a marriage service based in Kashmir, that doesn’t promise fairy tales. It promises a filled-out form, a database of over 500 registered profiles, and no middlemen.

 

Its founder, Zameer Hussain, says the goal is to undo what he calls a growing social problem of making marriage difficult. “We have made marriage very difficult in our society, and our aim is to make it simple again," Hussain said.

 

The service operates on a straightforward model. It receives personal and family details through a form after which its team matches those profiles against an existing database. Only relevant matches are shared. Traditional middlemen are removed from the process entirely.

 

“Privacy is handled with strict care. Photos and sensitive information are not shared at initial stage. They are exchanged only when both sides express genuine interest and the process moves forward.”

 

The platform accepts grooms and brides from all backgrounds, including divorced individuals, orphans, and people with physical challenges. For orphans, the service is free. For others, charges are flexible and based on income. “We never force anyone,” Hussain said.

 

The initiative also encourages simplicity in wedding practices. Clients are advised to keep ceremonies minimal and aligned with Islamic teachings. Several have held small engagement events with simple sweets and modest arrangements, according to the platform.

 

Hussain said the biggest remaining challenge is the expectation of perfection. Many individuals seek flawless qualities in a partner without being willing to compromise.

 

"Small compromises are necessary," he said, adding that serious concerns should not be ignored.

 

Match Makers plans to expand its reach through social media. The core message, Hussain said, is that marriage should be based on character, faith, and sincerity not wealth, caste, or status.

 

"Our goal is to help people find the right partner with dignity, ease, and without financial or social pressure," he said.

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