Drug De-Addiction Program in Kupwara Becomes the People’s Voice

Credit By: FIDA FIRDOUS

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24 Apr 2026

NASHA MUKT ABHIYAN

Drug abuse remains one of the most pressing social challenges of our time. Almost every day, we hear tragic stories of young lives lost to overdoses or major narcotics networks being dismantled by law enforcement agencies. While films and documentaries have repeatedly highlighted the dangers of substance abuse, the crisis continues to grow.

Drug addiction not only destroys individual lives but also weakens the social fabric of communities. It robs families of peace, pushes youth toward hopelessness, and creates a cycle of crime and suffering that impacts society as a whole. Against this backdrop, Nasha Mukt Abhiyan, a district-wide anti-drug campaign launched in Kupwara, has emerged as a significant initiative to combat this growing menace.

The campaign was far more than a symbolic exercise. It evolved into a large-scale public movement designed to spread awareness about the devastating consequences of addiction. Conducted across various parts of the district, including Handwara, Sogam, Langate, and several other areas, the initiative witnessed remarkable public participation. More than 13,000 people took part in rallies, awareness drives, and outreach programmes, making it one of the largest anti-drug campaigns undertaken in the valley in recent years.

What stood out most was the enthusiasm shown by ordinary citizens. Their participation reflected a powerful message that people want drugs eliminated from society. They stand with the administration against a menace that has endangered communities, families, and particularly the youth. Such participation also demonstrated that society is no longer willing to remain silent while addiction continues to destroy lives.

Another defining feature of the campaign was the active participation of both government and non-government stakeholders. The district police, civil administration, magistrates, civil society organisations, mosque committees, and local community groups played a crucial role in ensuring the campaign’s success. Educational institutions, including government and private schools and colleges, also contributed significantly through awareness programmes led by teachers and students. Their involvement ensured that the message reached young people at an early stage.

Although anti-drug rallies have been organised before, this initiative stood out for its inclusive, community-driven approach. Law enforcement agencies intensified crackdowns on drug peddling networks while simultaneously educating citizens about the legal and social consequences of narcotics abuse. The district police worked closely with local authorities to ensure the campaign reached even the remotest corners of Kupwara.

The police have remained at the forefront of this battle. Almost every other day, reports emerge of law enforcement agencies busting drug modules, destroying illegal cultivation, and organising awareness sessions. Their role extends beyond arrests; it reflects a sustained commitment to tackling the issue at multiple levels.

In areas such as Handwara, residents often speak about police officers working tirelessly to track down peddlers and dismantle trafficking networks. I have personally heard accounts of places once associated with illegal cultivation where strict surveillance ensured such activities could no longer continue openly.

Even during the recent Nasha Mukt Abhiyan, the role of the police remained central. In my hometown of Handwara, senior police officials were seen personally leading rallies, interacting with residents, and addressing public gatherings about the dangers of addiction. Their direct involvement gave the campaign credibility and momentum.

I also recall the story of a young boy who fell deeply into addiction. His dependency became so severe that he began stealing money from his family and selling household valuables to sustain his habit. His father once admitted to murdering his son as a last resort. It was a painful reminder that addiction destroys not only individuals but entire families.

This is the hidden reality of substance abuse. It pushes families into emotional, financial, and psychological distress. Many remain reluctant to seek help due to social stigma, delaying rehabilitation and treatment. Campaigns like Nasha Mukt Abhiyan help break these barriers by normalising conversations around addiction and emphasising rehabilitation over silence and shame.

I extend my gratitude to everyone who made this campaign successful, from students and teachers to civil society members, religious leaders, administrative officials, and volunteers. A special acknowledgement goes to the Handwara police, SP and his team for their relentless efforts.

May Kashmir remain free from the menace of drugs and continue to thrive as a land of peace, hope, and prosperity.

(The Author is a columnist and can be reached at: Fidafirdous8@gamil.com)