Describes films as powerful medium to promote language, culture
Jammu, Apr 12: Deputy Chief Minister Surinder Choudhary on Sunday released the teaser of Dogri feature film “Shah Shahni” at Press Club Jammu.
Speaking on the occasion, the Deputy Chief Minister said films are among the most effective mediums for promotion and preservation of language, culture and heritage. He appreciated the efforts of the filmmakers, including director Rajnesh Kumar Gupta, for producing a Dogri film and highlighting regional identity through cinema.
He said the government is taking measures to support the film industry in Jammu and Kashmir and will extend all possible assistance to filmmakers. He added that initiatives are being undertaken to create a conducive environment for film production, including policy support and incentives.
The Deputy Chief Minister underlined the importance of regional cinema in strengthening cultural roots and connecting younger generations with their linguistic heritage. He urged people to watch and promote Dogri films so that the language continues to flourish.
Referring to “Shah Shahni”, he expressed hope that the film will receive wide appreciation and attract audiences. He said cinema has the potential to bridge divides and showcase shared histories, emotions and cultural values.
Calling for collective efforts, he appealed to people from all sections to support Dogri cinema, adding that the language belongs to everyone irrespective of religion or background and is an integral part of the region’s identity.
The event was attended by senior officials, film personalities, media representatives and prominent citizens.
Leave a comment